The 27th Ukraine International Travel Market - UITM'2021
5-6 October 2021 • Ukraine, Kyiv, IEC, pavilion 4

First International Forum of NTOs and DMOs

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*NTO – National Tourism Organization
*DMO – Destination Management Organization
 
Date: October 5, 2021. Time: 10.00-15.45.

Organizers: Premier Expo / Hyve Group, National Tourism Organization of Ukraine (NTOU).

Moderator: Mr. Ivan Liptuga, President of National Tourism Organization of Ukraine.
 
Partners:
- WTTC – World Tourism and Travel Council
- WTCF – World Tourism Cities Federation
- EPA - Enlarged Partial Agreement on Cultural Routes of the Council of Europe (EPA)

There is no single formula and model in the world for national, regional and local DMOs. Differences in legislation, historical features of the development of the tourism sector, the culture of consolidation have significant differences. Shows us that the role of the DMO is difficult to overestimate.
 
A destination of any level requires a systematic and integrated approach to its strategic planning, legal framework, infrastructure development, training of human resources, marketing and management of all processes. In the context of global competition, it is necessary to view the destination as a single company that competes with other companies in the global market.

The main goal of the Forum is to determine and unite all common factors that make up a single image of the successful destination to continue the movement towards sustainable development and progress of countries / regions / cities.

PROGRAMME:

Time slot Key Topics
09.00-09.45 Participants’ Registration. Welcome coffee.
10.00-10.45 Welcome words (Moderation - NTOU):

  • WTTC – World Tourism and Travel Council.
  • WTCF – World Tourism Cities Federation.
  • EPA - Enlarged Partial Agreement on Cultural Routes of the Council of Europe (EPA).
10.45-12.30 Panel discussion 1. New role of NTOs and DMOs for sustainable tourism development:
 
  • Safety & security of destinations. Trends of 21st century.
  • Legislation models.
  • B2G, B2B, B2C models of partnerships.
  • Marketing trends for destinations.
  • Quality management of tourism and hospitality.
  • Investment promotion in tourism sector.
  • Convention bureau and MICE industry.
  • Film offices and location management.
Speakers:

Mr. Chen Bo, Director General of Liaison and Events of the World Tourism Cities Federation
Mr. Stefano Dominioni, Ph.D., Executive Secretary, Enlarged Partial Agreement on Cultural Routes - Council of Europe (EPA), Director, European Institute of Cultural Routes (EICR)
Ms. Maria Elena Rossi, Global Marketing and Promotion Director of the Governmental Italian Tourism Board
Ms. Dr. Ghada Shalaby, Deputy Minister of Tourism & Antiquities of Egypt
Ms. Syafinaz Bujang, Deputy Director of Tourism Malaysia
Ms. Lubica Alusicova, Head of the Foreign Tourism Representation of the Slovak Republic to Russia and CIS countries
Ms. Maria Terren, National Association Meetings Manager, Valencia Convention Bureau
Mr. Miguel Angel Pérez, Brands & Markets Director, Visit Valencia
Ms. Pepa Jorda, Manager, Valencia Film Office
Mr. Rajko Ruzicka, Director of Croatian National Tourist Board Representative office
Mr. Vitalij Izbriszov, Head of Business Development at VisitHungary
Mrs. Hanna Romanenko, Director of Israel Government Tourist Office in Ukraine
12.30-12.45 Coffee-break.
12.45-13.45 Panel discussion 2. Development of DMOs in Ukraine:
 
  • Network of regional and local DMOs.
  • Legislation in Ukraine.
  • Tour products of destinations.
  • Marketing of destinations in Ukraine.
  • Quality management of tourism and hospitality.
  • Investment promotion in tourism sector.
  • Convention bureau and MICE industry.
  • Film offices and location management.
13.45-14.45 Panel discussion 3. Support for high-quality innovative cultural products that are attractive to tourists.
14.45-15.45 Presentation of Ukrainian wines from winery companies: Beykush, winery of Prince Trubetskoy, Odesos, Chizay. Tasting of the Ukrainian wines for the panel discussions’ participants. Networking.
   

Registration




Organisers:
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