*NTO – National Tourism Organization
*DMO – Destination Management Organization
 
Date: October 5, 2021. Time: 10.00-15.45.

Organizers: Premier Expo, National Tourism Organization of Ukraine (NTOU).

Moderator: Mr. Ivan Liptuga, President of National Tourism Organization of Ukraine.
 
Partners:
- WTTC – World Tourism and Travel Council
- WTCF – World Tourism Cities Federation
- EPA - Enlarged Partial Agreement on Cultural Routes of the Council of Europe (EPA)

There is no single formula and model in the world for national, regional and local DMOs. Differences in legislation, historical features of the development of the tourism sector, the culture of consolidation have significant differences. Shows us that the role of the DMO is difficult to overestimate.
 
A destination of any level requires a systematic and integrated approach to its strategic planning, legal framework, infrastructure development, training of human resources, marketing and management of all processes. In the context of global competition, it is necessary to view the destination as a single company that competes with other companies in the global market.

The main goal of the Forum is to determine and unite all common factors that make up a single image of the successful destination to continue the movement towards sustainable development and progress of countries / regions / cities.

PROGRAMME:

Time slot	Key Topics
09.00-09.45	Participants’ Registration. Welcome coffee.
10.00-10.45	Welcome words. Moderation by Mr. Ivan Liptuga, President of NTOU: WTTC – World Tourism and Travel Council. Mr. George Tziallas, Regional Director for Europe and North Africa. WTCF – World Tourism Cities Federation. Mr. Chen Bo, Director General of Liaison and Events of the World Tourism Cities Federation. EPA - Enlarged Partial Agreement on Cultural Routes of the Council of Europe (EPA). Mr. Stefano Dominioni, Ph.D., Executive Secretary, Enlarged Partial Agreement on Cultural Routes - Council of Europe (EPA), Director, European Institute of Cultural Routes (EICR).
10.45-12.30	Panel discussion 1. New role of NTOs and DMOs for sustainable tourism development:   Safety & security of destinations. Trends of the 21st century. Legislation models. B2G, B2B, B2C models of partnerships. Marketing trends for destinations. Quality management of tourism and hospitality. Investment promotion in tourism sector. Convention bureau and MICE industry. Film offices and location management. Speakers: Mr. Ahmed Youssef, CEO of Egyptian Tourism Promotion Board. Ms. Maria Elena Rossi, Global Marketing and Promotion Director of the Governmental Italian Tourism Board. Mr. Rajko Ruzicka, Director of Croatian National Tourist Board Representative office. Mr. Miguel Ángel Perez Alba, Visit Valencia, Valencia, Spain. Ms. Maria Terrén, Visit Valencia, Valencia, Spain. Ms. Pepa Jorda, Visit Valencia, Valencia, Spain. Ms. Syafinaz Bujang, Malaysia Tourism Promotion Board (Istanbul Office). Mr. Vitalij Izbriszov, Head of Business Development at VisitHungary. H.E. Mr. Andre Johannes Groenewald, The Ambassador of the Republic of South Africa to Ukraine. Mr. Tamaz Ahvlediani, Deputy Head of the Department of Tourism and Resorts of Adjara, Georgia. Participants: Mr. Stefan Sofroniev, Head of Trade and Economic Mission, Second Secretary, Head of Trade and Economic Section, Embassy of the Republic of Bulgaria in Ukraine. Mr. Ivan Gorobets, Deputy Minister of Tourism of the Republic of Cyprus, Kyiv Rep. Office. Mr. Włodzimierz Szczurek, Director of the Polish Tourism Organisation Foreign office in Ukraine. Ms. Hanna Romanenko, Director of Israel Government Tourist Office in Ukraine.
12.30-12.45	Coffee-break.
12.45-13.45	Panel discussion 2. Development of DMOs in Ukraine:   Network of regional and local DMOs. Legislation in Ukraine. Tour products of destinations. Marketing of destinations in Ukraine. Quality management of tourism and hospitality. Investment promotion in tourism sector. Convention bureau and MICE industry. Film offices and location management. Speakers: Mr. Oleksandr Vesheleni, Director of the City Marketing and Tourism Department of Vinnytsia City Council. Ms. Kateryna Lytvyn, Deputy Head of the Department of Culture and Tourism of Chernihiv City Council. Mr. Mykola Shapoval, Director of the Kherson Regional Tourism Organization. Ms. Olesya Topalova, Chairman of the Board of Melitopol Local Tourism Organization. Mr. Maksym Honcharuk, Head of the Berdyansk Local Tourism Organization. Mr. Kyrylo Pelivanov, Director of the Berdyansk Local Tourism Organization. Mr. Viacheslav Yehorov, Member of the board of the Association of the Film Commission of Ukraine, Chairman of the Transcarpathian Film Commission. Windrose Airlines.
13.45-14.45	Panel discussion 3. Support for high-quality innovative cultural products that are attractive to tourists.
14.45-15.45	Presentation of Ukrainian wines from winery companies: Beykush, winery of Prince Trubetskoy, Odesos, Chizay. Tasting of the Ukrainian wines for the panel discussions’ participants. Networking.

       



Organisers: